Blogging Success: My Strategy for 2020

I have an Big HAIRY and audacious goal that I must reach in 2021

My family is going to be traveling around the world on sailboat – and we need a way to fund it.

I’m going to achieve this by creating online income and passive income.

Here’s a little backstory on my passive income.

I have a small military pension (like, seriously small, I can buy a coffee each week), plus I have a stock portfolio. It’s not much, but its enough to show that passive income is definitely real.

I have written a blog before, too. I actually started one about 12 years ago and it was making money – but 24 year old me managed to FORGET about it. Only a 24 year old could do that.

I guess it wasn’t front of mind?

But anyways, I let the domain name lapse and lost everything.

After that I basically gave up and decided blogging was too hard. What a huge mistake.

So, I’m not entirely new to blogging and making money online, but I am starting from a position of nothing.

I needed money, but instead of blogging and making money online, I went out and completed a degree and got a real job. Which yes, I hated.

A few years later I got pregnant and had my beautiful son, Flynn.

Now, wouldn’t you know it? The idea of going back to work full-time fills me with dread.

I started because I want to document my experience and to show moms that there is an opportunity to create an income online.

I am passionate about personal finance and passive income.

So if you’re a crunchy, freedom-seeking mama like me, we should definitely be friends. Hit me up on Pinterest or Instagram.

Why $100,000 per year?

This is a huge challenge, and more money than I have ever earned from a job.

But it also seems attainable.

I believe that it’s possible to achieve more than you think is realistic.

This income would give my family more options.

My biggest goal is to be able to sail around the world with my family. A 6 figure online income would allow us to do that in style, without worrying about finding work in each place we stop in.

It would give us the peace of mind to follow that dream.

How I started this blog

I’ve always hosted my blogs on bluehost, which is a great server for starting out. But this time around, I chose, because as the name says, they are cheap. And I am cheap. So it’s a great fit.

I haven’t had any problems with either of these hosts and highly recommend them for anyone starting out.

Namecheap are really great at hand holding when you are learning your way around cpanel and installing WordPress, so if you are not tech savvy they are a great choice.

Next, I picked out a free theme. I am using Astra Lite.

There isn’t a HUGE difference between a paid theme and a free theme, but paid themes usually have a lot more flexibility.

BUT at the moment, my goal is to create massively helpful, relevant and engaging content. I’m going to leave creating a beautiful blog for later.

It’s perfectly okay to start with a free theme, it really makes no difference.

One of the reasons you may want a paid theme as you continue blogging is that they are often optimised for SEO and will load faster – which decreases your bounce rate.

My vision for is just a clean and simple design where you can find the information easily.

After deciding on my theme, I used Canva to create a very simply blog header. All you need is the name of your blog in pretty font and a nice colour.

If you want to pay someone to do this you can use fiverr and get something simple done in a day or two.

Now that the blog is set up and ready to go, here is my plan for how I’m going to grow this site.

  1. My traffic strategy

This site is reasonably new. I bought the domain name way before I got serious about starting a money making blog.

I’m literally only just now uploading my first blog posts (I have about 10 ready to go), and so my analtics are pretty…. empy.


Not much happening there. I had a few blog posts up but I’ve taken them down for a rewrite as I was seriously embarrassed by them.

At the moment, it feels like shouting into the void. But I’m confident that traffic will come.

Here are my steps to start generating more traffic

1. Create 12 blog posts in July

2. Create an SEO Strategy using keysearch for keyword researchUse

3. Pinterest to create blog posts that people are already searching for

4. Start an Email list

5. Create a guest posting plan

6. Treat it like a business

7. Create a Youtube channel

8. Monetise

Steps to Blogging Success

I want to create a resource for women to make money, without falling for any scams, or being sold lies about what can and can’t be done online.

It’s so important for us to spend more time with our babies. They are only little once and I know my heart aches when I have to spend time away from my boy.

I couldn’t imagine being forced to put him into daycare, and because we want to homeschool, there will need to be an income.

So beyond creating an actual helpful resource, I want to create that six figure income.

Why six figures? So that my partner doesn’t have to work, and so that we can still live in a developed country.

Blog Goals

My traffic goal is based around a CPM rate. CPM means Cost Per Mille, which is how much you earn per thousand views.

Assuming a 1% conversion rate, and a $30 per sale, I figure I’ll need somewhere in the region of :

30,000 views per month. So, boom! That’s my traffic goal.

1. Write and publish 4 blog posts each month.

That sounds really hard. I’m such a slow writer.

But, creating initial content and pillar content is more important in the first stage of a new blog.

I don’t want to waste time on bringing new readers here to have them see tumbleweeds!

2. Create an SEO Strategy

I have to admit, at this moment I’m still learning about how SEO works for bloggers.

It seems that most ‘mom blogs’ get the vast majority of their traffic from Pinterest, which seems a bit dangerous to me.

So I’m going to take a course on SEO and learn how to apply that to this blog.

Easy! Right?

3. Create a Pinterest Strategy

Like most digital savvy women, I am a big fan of pinterest. I actually remember a time where I was legitimately obsessed.

Thankfully, that time has (somewhat) passed.

Pinterest is helpful for everything. Recipes, style, renovations, inspiration and money tips.

I’m concentrating my traffic efforts mainly on Pinterest for the first few months, simply because it takes a while for new sites to be indexed and start ranking with Google

And also because I want to write real blogs for real people, not for the algorithm or some strange device like that.

1. Grow My Pinterest following

At the moment, I have around X followers.

It’s not bad, but I can definitely increase that number.

(picture of amount of followers)

2. Clean up my Pinterest Account

My account is kind of a mess at the moment.

I’m going to do a ‘Pinterest Audit’ and create 15 or so keyword relevant boards and add a cover image to each one.

I’m also going to go through and archive, delete or merge old boards that have no relevance.

3. Optimise my pinterest Bio

One of the things that is recommended by Pinterest courses is to optimise your bio. For mine, I’m going to add keywords so it’s easier to find my and I’m going to edit my title.

Eventually I’ll add a freebie lead magnet here to encourage viewers to visit my site

4. Automate my pinning

I’m actually really really bad at pinning.

I just grab whatever I like and pin it wherever it feels good.

That’s probably not a good strategy.

Realistically, the time needed each day to pin is time that I’d rather spend with my family.

So I’ll be automating my pinning with Tailwind.

My aim is to pin 80 times per day, which would mean I’ll need 80 pins x 7 days per week

= 560 pins.

That sounds like A LOT of pins, and a lot of content needed. And It is.

But, by creating 5 pins for each post that is essentially 11 posts. I’m planning on 12 posts per month so this should be achievable

5. Manual pinning

Because I enjoy Pinterest, I’ll be manually pinning my own content and other people’s content too. But not 80 times per day, just a few

6. Eventually hire a Pinterest VA

This is something I want to do sooner rather than later. I’ve found a Pinterest VA who will do the work for me for around $250/month and this will be one of the things I’m planning to outsource ASAP.

As much as I enjoy making pins, it’s really easy to take 2 hours to create 4 of them and that’s essentially all the time I have in any day to create content.

4. Start an email list

The money is in the list is what everyone in online marketing says.

Finding new customers costs 5 times as much as keeping current ones.

According to HubSpot, email generates $38 for every $1 spent.

according to campaignmonitor, “Email lists are important because email marketing is the best way to connect with customers vs. social media. In fact, you are 6x more likely to get higher click-through rates through emails instead of tweets. Also, email is 40 times more effective at acquiring new customers than Facebook or Twitter.”

At the moment, not only do I have no traffic, but I have no list.

Worse still, I have nothing to offer to an email list even if I did have one.
So this is something that I am working on as a priority.

There are two ways that I will promote my list:

1 – A lead magnet

A lead magnet is a fancy way of saying a freebie for signing up.

I have some ideas of what my first lead magnet will be. The main one that I am considering is putting my income and traffic reports into my monthly newsletter.

2 – Content upgrade –  smaller than a lead magnet, these little content upgrades give you the extras or printables that go along with a blog post.

My plan at the moment is to use the free version of ConvertKit, I haven’t used it before. At my previous employer we used Mailchimp, but I found it clunky. Also, but it seems that ConvertKit is the most popular for bloggers.

Currently I have zero subscribers.

My goal is to have 10,000 subscribers in 2021. That seems like a heck of a lot of subscribers right now, especially considering this is a brand new blog.

5. Guest Posting strategy

I’ve been reading lately about guest blogging as a way to build your blog’s backlinks and authority with Google.

Backlinko is an authority site which teaches how to get backlinks to your site.

“Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.”

As well as guest posting (which I hope to do a lot of!), it’s important to make connections with other bloggers in the niche.

My plan here is to interact with other bloggers in my niche through pinterest, comments and blog features.

6. Treat it like a business

How many times do you hear that you have to treat your blog like a business?

I must have read it 1000 times. But the penny dropped recently when I realised that it meant “you have to spend money on your blog”.

I thought it meant you had to be organised!

Something I’ve learned since being a mom is that to get it all done you need help.

For blogging, that means you will probably need to invest in a course or two.

I’m also investigating what blog work a Virtual Assistant can do, and like I mentioned before, using a Pinterest VA to help me over there.

7. Start a Youtube Channel

Did you know that Youtube is the 2nd largest search engine?

More than xyz searches per day, and it’s definitely not a saturated platform.

I’m going to be turning many of my blog posts into Youtube videos.

Once we get out sailing I would like to create some Vlogs of our journey as well.

8. Monetise and prosper

My goal is to create a $100,000 income by the end of 2021. That’s a pretty massive goal and I figure it could go either way. Maybe it will all crash and burn and we’ll finally learn that blogger income reports are all hype, or we’ll have a great case study in how to make money online fast.

But before I can get into monetising, I need to grow the content and the traffic.

My plan is to use affiliate marketing and my own products. I’m going to see how this pans out and which posts are more popular for conversions.

If this blog isn’t as successful as I hope, I’m also excited to try dropshipping and print on demand as other avenues for digital income.

And that’s it!

That’s my plan to go from zero to 6 figures in 12 months.

Leave me a comment telling me what you blog goals are for the next 12 months. Where are you up to? When did you start? Let’s all grow and support each other.

I’d love for you to come on this journey with me.
No matter what your personal situation is, maybe you want to aim for $40,000 a month or $40,000 a year. I think we can do it together.

If you don’t yet have a blog, the first step is to start one. I have a tutorial right here on exactly how to get started with a blog on Bluehost.

Don’t forget to subscribe so you don’t miss my monthly updates.

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